The concept of an eternity ring can be traced back 4,000 years to the ancient Egyptians, who were said to offer them as a token of both eternal love and life.
The concept of the diamond eternity ring was created in the 1960s by De Beers, a diamond merchant. The heads of De Beers used the concept to promote jewellery with smaller diamonds after they developed a stockpile of these stones due to a ‘single channel’ deal with Russia. Their campaign was promoted by somewhat lacklustre slogans , but modern eternity rings are usually given with a more romantic thought in mind.
Eternity rings are typically gifted to mark special moments within a couple’s relationship, whether this is an anniversary or the birth of a child. It’s traditional to gift an eternity ring on an anniversary to signify that the love and vows made on the wedding day are everlasting. But this piece of jewellery also makes an excellent romantic gesture on birthdays, Valentine’s Day or other special occasions personal to you. If you’d like to give your loved one an eternity ring, it should be at a memorable milestone within your relationship that the two of you will cherish forever.
Eternity rings are usually worn between the engagement ring and wedding ring. There aren't any hard-and-fast rules though, and many women prefer to showcase the beauty of their eternity ring by wearing it on its own on the right hand.