Today brides wish to buck the established formula in favour of a more individual look.
The pandemic has taken this trend mainstream. Scale-down ceremonies were the only obtion, and we needed scaled down bridalwear to suit.
The benefit was that smaller weddings offer a far greater opportunity to bend the rules.
Brides are being more authentic in their style. Instead of being swayed by traditional looks, they are being true to themselves and wearing whatever makes them feel amazing.
Crucially a wedding look no longer has to be obscenely expensive.