The psychology of shopping; why hunting down a bargain is proven to make you happier

We’ve always known shopping brings us a kind of satisfaction that’s unrivaled, but according to science, retail therapy is a real thing.

A study, recently shows that the brain finds pleasure in the pursuit of new things, such as finding an item of clothing you really like.

The report concluded that act of wanting and pursuing something when shopping can stimulate happiness.

 

But what’s even more fascinating is how the brain reacts positively to finding a bargain.

 

In other words, the brain reacts positively not just to something you like in a shop, but specifically to the prospect of a bargain.

 

It seems that the combination of finding something you like and a bargain, really can make you happier. Pay day never looked so bright.

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